Service Process Design

The service process design for McDonalds would definitely start off Physical (service product bundle) because it is considered a restaurant and they are facilitating goods. A fast food restaurant such as McDonalds may be hard to decide whether they are considered a good or a service so they could be considered both, 50% goods 50% service.

With McDonalds, a major impact on their customers is there Face to Face interaction. Whether it be drive thru or dining inside, McDonalds has a huge customer base serving billions a day. Dealing with so many customers McDonalds has to be very flexible, and since no two customers are usually the same, McDonalds has to make sure to please everyone and they do this very efficiently and utilize customized service.

McDonald’s technology is probably the most important feature of the restaurants because it allows them to move so many customers in and out of their buildings every day. From the registers to their microwaves, to fryers and even in newer locations an automatic drink maker. Since McDonalds is a multibillion dollar company they have a huge advantage being able to update their technology constantly. If there’s already a device making your beverages then who knows how long they will have to keep the other employees around.